Price, MAP, and MSRP | Trends and Behavior Explained

If you are not familiar with Jet pricing rules please review this guide first: Using Price, MAP, and MSRP to Control Pricing

  1. If you choose to send your products with Price, MAP, and/or MSRP information, but use the 101 MAP rule, any MAP or MSRP data will be ignored. Jet will still give you the price you set if the item is sold, but they will adjust the price it’s sold for as they see fit.

  2.  If you provide MSRP data, there are a few things you should expect:

    a. If it is a full dollar amount ($37.00, for example), Jet will convert it to the nearest .99 cent value. $37.00, in this case, will become $36.99.

    b. If you have any MAP pricing rules applied (101, 102, or 103) and the MSRP has either been provided or has been found by Jet, it will be shown on the listings with a strikethrough (ex: $38.99)

If you previously submitted MSRP data and no longer want the MSRP shown, submit it with a value of 0.01 via GeekSeller. If this does not change after you re-export the data, please contact GeekSeller.

3. If you send a MAP rule (101, 102, or 103) with no MAP data, Jet will disregard that you have sent any rule and will price as they determine best


4. If your MAP is greater than your asking price, Jet will ignore the original asking price and will pay you the MAP value when the product is sold.

a. If the MAP price is lower than the value you enter for the asking price (Price), then you’ll receive the asking price. For instance, in the example shown below, the MAP price is set to $20.35, but the asking price is set to $21.55. When the product was sold, the seller received compensation with Jet recognizing the base price as $21.55.