Your reputation reflects your performance, and it measures the quality of service you offer to buyers. In Mercado Libre, 5 colors reflect your reputation:
Mercado Libre calculates sellers reputation based on three metrics:
- Claims – The number of complaints the seller receives from buyers. They should not be more than 2% of your total sales for Mexico, 3% for Brazil, and 5% for Chile.
- Cancellation rate – The number of canceled orders by the seller. The rate of canceled sales should not be over 4% when it comes to Mexico, and it should be below 3% in the case of Brazil. This rule is not applicable to Chile for the time being.
- Handling time – The time it takes for sellers to deliver the package to the carrier. If you send within a 72-hour range, your reputation will not be negatively affected. Shipments with delay in handling time should not be over 15% for Mexico and Brazil and 20% for Chile.
What time frame is used to calculate reputation?
Mercado Libre takes into account the past 60 days. If you have not reached a considerable number of sales in the last 60 days, Mercado Libre will consider sales from the last 365 days (1 year).