Use this template to create products on Google. For even more details and best practices, visit the product data attributes section in Google Merchant Center Help.
The file linked above contains two sheets: One with only the required data, the other with optional advanced data. Be sure to condense it into one sheet before you import this file to GeekSeller.
|This is a required field. Each product must have a unique SKU. It is important to note that, as on many marketplaces, this value cannot be changed easily once submitted. It can be modified at any time; however, it is strongly recommended NOT to change SKUs. It is used to track the product’s advertising history in the Merchant Center and Google Ads. If you change the SKU, you’ll overwrite your product and its history.
|Price of your product.
|Currency in which your price is entered. For U.S. dollars, use USD. For other currencies use the three-letter code specified by the ISO 4217 standard.
|Title of the product to be displayed on the product details page. Max length: 150 characters. See examples and best practices.
|Max length: 5000 characters.
It should be simple text, but basic HTML is also supported (strong, em, ul, ol, li, br, sub, sup, div, span, dl, dt, dd). See the best practices in the Google knowledge base article.
|Google accepts the following codes:
|The two-letter ISO 639-1 language code for the item.
|Available values: new, refurbished, or used
|You can use either ID (for example: 2271) or the name (for example Clothing & Accessories > Clothing > Dresses).
Supported values are listed in the Google product taxonomy
|The URL directly linking to your item’s page on your website and used by Google Ads when buyers click your ad. When selling on Google Shopping Actions, this value (even though not used) is also required.
However, GeekSeller is working with the Google team to whitelist our users will not be required. Please contact support for details.
|If you don’t have a brand to provide, ignore this value. Don’t use N/A, Generic, No brand, or Does not exist.
Max 70 characters.
|URL to the main image of your products.
Below we provide just the most important highlights, but please see this page for details and best practices.
|You can submit additional photos of your products. Read more.
|Supported values: in stock, out of stock, preorder. GeekSeller does not allow to modify this value, as it is determined automatically based on the quantity you have on the product.
|Manufacturer Part Number (MPN)
Max 70 characters
|A value greater than 1, keep it empty if you sell a single product.
For example, use 6 if you’re selling 6 bars of soap together.
|Use this value to group product variants.
You need to use this value for a set of products that differ by one or more of these attributes:
|You can use these attributes with Group ID, as explained above.
|The shortest and longest number of days between when an order is placed for a product and when the product ships. Do not provide them if you want to use the default values you from your Merchant Center.
Creating variations on Google
When you sell several variations of a product, group them with aGroup ID. Below is an example of a t-shirt that comes in two colors and two sizes. Each SKU represents a unique combination of attributes and is grouped with one Group ID. On Google Express this product will be shown as one product with different colors and sizes which a buyer can select from.
|Google Logo T-shirt – Small – Red
|Google Logo T-shirt – Medium – Blue