If a merchant sells an item on Wamart.com, which is also sold by other merchants, Walmart will display all offers of this product together on a single item page. Buyers can then choose from which seller they want to purchase an item (this is the same model as Amazon). However, there is always only one offer that wins the Buy Box. Being listed in the Buy Box means your offer is the default choice for buyers. Winning the Buy Box usually means most sales for a certain product will go to you.
How to win Walmart Buy Box.
To increase your chance of winning the Walmart Buy Box, make sure to:
- Keep your inventory updated, make sure your products have qty above 0.
- Offer competitive pricing for your products.
- Offer free or very cheap shipping, as the shipping fee is included in the Buy Box calculation.
- Maintain a high seller performance score.
Using automating price adjustment
One way to keep your prices competitive is to manually review your competition and adjust prices on products. If you are looking to automate this process, please see our Walmart repricer tool.